April 10, 2011

good marketing gives birth to happiness

While doing research this weekend, I ran across the Happiness Truck video. You've probably seen the happiness machine, right? a Coke machine that gives you more than just the desired soft drink when you order one, placed in an unsuspecting university campus. Brilliant idea. Coca-Cola took it one step further and customized a delivery truck into a "happiness machine" and delivered happiness in the streets of Rio. They've also created a ton of buzz by designing the happiness store in Brazil. Brilliant marketing. The truck & store are now going all over the world. Applause, please.

brazil happiness truck

happiness store

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