September 24, 2010

What happens when you stop trying to be all things to all people? You win.

Piperlime is asking ladies to take a stand against sneakers, sweatpants and flip flops and our local awesome advertising jedi, Tug McTighe, blogged about it. "It appears that Piperlime understands that it's better for some to love you and some to hate you than for all to feel indifferent about you"

Very cool read. via the American Copywriter blog Check it out here >>

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