May 13, 2010

the fun theory

If you know me, you know I love Volkswagen - for strange reasons, but I do.
  1. My father worked for Volkswagen in Brazil most of his adult life and retired there so I can't help but hold that brand dear to my heart. They're a little like family, I must say.
  2. They were one of the few companies out there who, very early on, weren't afraid to let creatives do what they do best and the result was advertising history - I love everything they do (even the unpopular stuff). Their design (product & graphic) is pure inspiration to me.
(Allow me to add a completely contradictory disclaimer here that while I love the design of their cars, I do not think the engineering itself is of good quality. For the record, they are pretty, different, well designed shells with crappy engines. I would never buy one because although I love them, I also sold out to Toyota a long time ago. And yes, I am aware I am a hypocrite. Thank you.)

The "Fun Theory" campaigns are dedicated to the thought that something as simple as fun is the easiest way to change people’s behavior for the better. This site is pure inspiration to my creative brain. Aaah... Good morning to me. Cheers.

Oh, and www.thefuntheory.com is work done by DDB, by the way. Of course.

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